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Think of Amazon as the world’s largest digital supermarket. Just like in a real store, the products placed at eye level get the most attention — and on Amazon, that prime spot is Page 1.

Your product’s placement depends on the keywords you rank for. The more relevant keywords you target and rank well on, the better your visibility. If you're not on Page 1, you're virtually invisible to most shoppers.

In short: Better keyword strategy = better shelf space = more sales.